Microsoft’s New Avatar into the Social Network: “So.cl “

Posted: December 20, 2011 in Microsoft
Tags: , ,

Microsoft’s famous FUSE labs launched its most hyped product So.cl (pronounced as social) last week. Contradictory to the previous statements, So.cl won’t be a rival to the facebook or google+.

According to Microsoft, So.cl will be an experimental social search project, focused on social search for the purpose of learning. The primary target will be students since it will give them a chance to share and collaborate the ideas from various web pages and other resources.

The main features of So.cl include social search, which is usually public and can be made private on demand. The search interface is made with the help of Bing. Users can create communities with likeminded people around them and post pictures or data. The video chat room facility helps the community members to watch a video together.  It also offers public file sharing, with the most searched topic having the high priority. The interesting feature is that users with a facebook or twitter account can collaborate their account with So.cl and start Searching! But for the time being, new users trying to login to the So.cl are greeted back with the message that the site is overcrowded.

Even though Microsoft says that So.cl won’t be a rival to facebook, we cannot forget the fact that facebook also began its journey as a small community search for a college.

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